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Meanings that only a few have access to are secrets. In the absence of meaning, the illusion of a secret is created by imposing a subcultural barrier to entry where only through an opaque process of scene work can one ‘get’ it (or, if you’re unlucky: if you gotta ask you’ll never know…). Alternatively, they are wrapped in the veil of an elusive X-factor, to which only a privileged few, i.e. the creative director, have direct access.

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> 1 year ago
0sourcehttps://nemesisglobal.substack.com/p/returning-to-the-umami-theory-of